Design of the Times: The Evolution of Brand Icons — Part 2
Picking up where we left off, these brand icons have had extensive makeovers to keep up with the ever-changing times — some for the better, some for the Burger King.
While Ronald McDonald is synonymous with McDonald’s, Burger King has had a harder time with its mascot. Besides a brief dalliance in Hootie and the Blowfish territory, the Burger King king has been assaulting people with shtick and magic tricks since the 70s. But the latest incarnation for the hip, tweeting, Facebooking generation didn’t sit well with…anyone, really, so he was officially retired in 2011.